Facebook is the biggest social media platform out there. It is also the trickiest.
If you have been growing a Facebook page for a while you know how frustrating it can be to post content day after day and have it reach little to no one. Having to understand algorithm changes doesn’t help either.
So you hit the web and search for ways to make your Facebook page more appealing. You join the share groups and spend all your time reciprocating favors with little positive result to show.
Is Facebook dead?
No, it’s not dead. It more alive than ever.
According to Techcrunch.com, Facebook has now reached 2 billion users.
You know what that means?
Your target market is there, you just need to find them.
Let’s look at some things that are probably turning them off:
1. Posting sporadically.
Posting sporadically means your audience will never know when they hear from you. They don’t have time to wonder whether or not you are going to show up. They are going to go find your competitor who is ready to interact on a regular basis.
This doesn’t mean you will have to spend all day every day on Facebook. Your time is way more valuable than that. You can easily schedule posts in Facebook or with a third party scheduler, such as Buffer, and have the posts running for you automatically.
At minimum you should be shooting for a post per day. If you can create or find content to share more often, feel free to increase the amount, just make sure it’s regular.
2. Posting too much.
Its very easy to think that posting more often increases your chances of having your content seen, but that’s not true. Facebook wants to show people what they are interested in and if you are posting lots of content the chances are people are not going to engage with it.
And guess what, no engagement = not getting seen.
If people don’t interact with your content, Facebook assumes it’s not important or valuable and will decide to not show it.
Posting quality over quantity is going to be the key here.
3. Posting whatever you want.
One of the dangers when posting on Facebook is to post stuff that you find interesting that has no relevance with your customers. You want your page to be known for something. Do you want to be encouraging, informative, funny? Pick one theme for the type of content your readers/customers will find.
This will attract your customers to your page as they see that you are always going to be sharing that information they are interested in. Of course you can always throw in some other things to keep it fresh, but for the majority of your posting, you should be concentrating on one theme for your content.
4. You aren’t creating value.
Who doesn’t love a funny GIF?
If your page is only GIFs you are going to have trouble getting people to stay around and interact, because it’s not helping them in any way.
Adding value? Not so much.
Whether you create the content yourself, or you share content created by others, you want to be sharing things that will be helpful and add value. If you are a real estate agent, you could be sharing home improvement or decorating tips. Financial planner? Share personal finance tips.
Giving away value will position you as an authority, and keep your customers coming back as well as point their friends your way as well.
5. You don’t ask.
It is probably one of the most overlooked ways to increase your likes, but ask.
Ask in email, in your blog content, in the flyers you mail. This let’s people know you are active. In your Facebook posts, ask your customers to like, comment, or share your content.
If you have been focusing on providing valuable content, your readers will be all the more happy to interact with you.
There are so many different ways and tactics out there for growing your Facebook page but they all really boil down to consistently showing up and posting useful, relevant content.
Instead of focusing on tips and tricks, use your time to create a schedule and find great content that is relevant to your customers.