Social Media

4 Reasons Why You Need A Social Media Strategy.

If someone asked you what your social media strategy was, would you have an answer?

….or would you have a blank stare and mumble something about how you try to post once a day?

On the surface it seems like the people and businesses you follow are probably online all day sharing stuff as they find it.

And they might.

But most of them are not.

They are working smarter by planning their content ahead of time and using a strategy that encompasses all the platforms they are on.

Why can’t you just post a funny cat gif whenever the mood strikes?

Because you will always feel behind, that you are trying to play catch up, instead of having a solid plan in place.

If you are thinking that creating a whole social media strategy is a lot of work, you are right.

But it’s a lot less work that frantically searching the web at 4 p.m. trying to find some decent content to share.

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Here are 4 reasons why you need a social media strategy for your business:

1. Save time

I know it seems kind of counterintuitive, but here’s the thing, logging into all of your platforms every day and just posting something random is a lot of work.

Instead, you can plan out your posts for the whole month with a couple hours of dedicated planning. Then use a scheduler to load up posts and you can set it and forget it.

You may not even realize how much time you are spending on social media by not working out a strategy. A couple hours of monthly planning will allow you to make sure all your platforms are covered without having to get pulled away from more important things throughout your day just to post.

2. Allows you to post consistently.

Have you ever been done working for the day, or even gotten to the next day to realize you haven’t posted anything on social media in a while? While sometimes ROI of social media activity can seem unimportant, maintaining a consistent involvement in the platform is more likely to get these platforms to show your stuff.

It also shows your current followers that you want to deliver value to them as well as shows potential new followers that you are active and ready to engage.

Having a strategy that tells you want you're going to post when, takes the guesswork (and forgetfulness) out the equation and allows you to have a pipeline full of content ready to be shared.

Schedulers, like Hootsuite, also make it possible for you to schedule posts ahead of time so you can be off on vacation and everyone will think you are still hard at work.

3. Run campaigns using all platforms

There are a number of different platforms that your business could have profiles on. If you are posting different kinds of things on all these platforms, you are going to have a confused brand message.

Likewise, if you have a new product or service you are launching, you want to make sure that it’s being broadcast to all your channels, not just one. So say you are launching a new product, you can write an article that would be shared on Facebook, short videos of it being used in action on Twitter and Instagram Stories, as well of real life shots on Instagram. You can schedule these all out ahead of time. This allows you to make the most of your campaign by using all of the platforms in ways that complement each other.

4. Intentionality

Creating a social media strategy allows you to really think about the messaging that you want your business to portray. You are in control of what you are posting making sure it has high value for your followers and positions you as an expert.

This allows you to make sure you are sharing things of value. It also creates a measure for how you decide which content you will share. You will be able to tell if something misses the mark, which will only help your credibility.

5. Outsourcing

If you ever get to the point where you are ready to hand off the management of your social media, having a strategy in place will allow the manger to see what you are doing and follow in your footsteps.

It will cut down on training time, as well as allow them to understand how you operate. They can then help you evaluate what is working and what might be worth changing in the future.

Conclusion

Having a great plan will help not only help you have a strong brand awareness, but it will allow you to work smarter not harder on your social media growth. By taking a few hours a month to plan out what kinds of content you are going to share, you can be sure to provide consistent value to your followers and create brand awareness with little stress and more time to work on the things that truly matter in your business.

I’d love to know in the comments how you plan your social media strategy! 

 

5 Reasons Why Your Facebook Page Is Not Growing

Facebook is the biggest social media platform out there. It is also the trickiest.

If you have been growing a Facebook page for a while you know how frustrating it can be to post content day after day and have it reach little to no one. Having to understand algorithm changes doesn’t help either.

So you hit the web and search for ways to make your Facebook page more appealing. You join the share groups and spend all your time reciprocating favors with little positive result to show.

Now what?

Is Facebook dead?

No, it’s not dead. It more alive than ever.

According to Techcrunch.com, Facebook has now reached 2 billion users.

You know what that means?

Your target market is there, you just need to find them.

Let’s look at some things that are probably turning them off:

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1. Posting sporadically.

Posting sporadically means your audience will never know when they hear from you. They don’t have time to wonder whether or not you are going to show up. They are going to go find your competitor who is ready to interact  on a regular basis.

This doesn’t mean you will have to spend all day every day on Facebook. Your time is way more valuable than that. You can easily schedule posts in Facebook or with a third party scheduler, such as Buffer, and have the posts running for you automatically.

At minimum you should be shooting for a post per day. If you can create or find content to share more often, feel free to increase the amount, just make sure it’s regular.

2. Posting too much.

Its very easy to think that posting more often increases your chances of having your content seen, but that’s not true. Facebook wants to show people what they are interested in and if you are posting lots of content the chances are people are not going to engage with it.

And guess what, no engagement = not getting seen.

If people don’t interact with your content, Facebook assumes it’s not important or valuable and will decide to not show it.

Posting quality over quantity is going to be the key here.

3. Posting whatever you want.

One of the dangers when posting on Facebook is to post stuff that you find interesting that has no relevance with your customers. You want your page to be known for something. Do you want to be encouraging, informative, funny? Pick one theme for the type of content your readers/customers will find.

This will attract your customers to your page as they see that you are always going to be sharing that information they are interested in. Of course you can always throw in some other things to keep it fresh, but for the majority of your posting, you should be concentrating on one theme for your content.

4. You aren’t creating value.

Who doesn’t love a funny GIF?

Answer: Nobody.

If your page is only GIFs you are going to have trouble getting people to stay around and interact, because it’s not helping them in any way.

Entertaining, yes.

Adding value? Not so much.

Whether you create the content yourself, or you share content created by others, you want to be sharing things that will be helpful and add value. If you are a real estate agent, you could be sharing home improvement or decorating tips. Financial planner? Share personal finance tips.

Giving away value will position you as an authority, and keep your customers coming back as well as point their friends your way as well.


5. You don’t ask.

It is probably one of the most overlooked ways to increase your likes, but ask.

Ask in email, in your blog content, in the flyers you mail. This let’s people know you are active. In your Facebook posts, ask your customers to like, comment, or share your content.

If you have been focusing on providing valuable content, your readers will be all the more happy to interact with you.

Conclusion

There are so many different ways and tactics out there for growing your Facebook page but they all really boil down to consistently showing up and posting useful, relevant content.

Instead of focusing on tips and tricks, use your time to create a schedule and find great content that is relevant to your customers.

I’d love to hear your best tip for growing your Facebook page. Let me know below!