Graphic Designer

4 Reasons Why You Should Hire A Designer

As a business owner, I understand the need to want to do everything yourself. The more you do yourself for your business, the more you save. However, that may not always be the best course of action. Designing your brand can be a very time consuming project if you don’t have the design skills, or want to learn design. There are so many aspects to building a business and having a well-designed brand will help you take your business to the next level.

Hiring a designer is a huge decision. It is something that you are investing in and should be taken seriously. You may be getting to that point where you need a designer to help you create your brand and establish an online presence for your business. There are many reasons to hire a designer, but I’m going to touch base on the ones that I answer the most often.

Time- This is the most common reason I see with small business owners. Starting up a business requires a lot of your time, and I know that from experience. And I said it before, you want to try and do everything yourself so you can save money. Even though you may save money, you may not harness the skills it takes to build and create a brand. You can most certainly learn to design yourself. But is that the best use of your time? By hiring a designer, you take that pressure off you and save yourself time. A designer will already know how to design and help you create a consistent brand for your business within a better time frame.

Professionalism- By hiring a professional designer, your brand will look more professional. This is a huge part that some small business owners overlook. Your audience will be able to tell if your brand was not designed professionally, and that could turn them away. You want to make sure it looks professional so that you gain the respect your brand deserves. By having a professional designer design your brand, your audience will take your brand seriously.

Simplify- A good designer will be able to help simplify your thoughts. You may have a vision of what you want and your designer will be able to put it into action and implement it into your brand. You may only know what you like and don’t like. You may have some ideas in your head but can’t get them out on paper the way you want.  A professional designer will be able to help you figure out your thoughts, the styles you like, what you don’t like, and move your brand in the right direction that it should be going.

Consistency- Having a cohesive and consistent brand is what will make your business soar. A designer will be able to help with that by making sure your logo, website, and marketing materials are all align with the same consistency of your brand. Once you and your designer talk about your vision and mission, they will be able to take it and form one flawless design.

If you start to notice that you are spending way too much time on trying to design your website, create a logo, and design graphics for your website, it may be time to hire a designer. By hiring a designer, they can take that stress off you and help you take your business to the next level.

Have you discovered other reasons why you should hire a designer? Share your experience! 

Why Branding Is Important

Many people believe that branding a company is just in your logo. Branding does include your logo, but there is more to it than that. Branding is the image of your company. It defines your company to your clients. 

What are some of your favorite companies that you are loyal to by brand? For me, Apple is a brand that I know for exceptional products and service. Chick-Fil-A, I know for amazing chicken nuggets and chick-fil-a sauce. Bed Bath & Beyond, I know for all my kitchen essentials. Think about all the brands that you love and think about what they offer you to gain your loyalty to their brand. 

Through my years in branding, I have learned 4 components of Why Branding Is Important.

Professionalism- When I have conversations with people of why branding matters this was always the first answer to come up. You want your brand to give the image of professionalism. When people see professionalism in your brand, they will take you seriously and respect your brand. You could be new to the business, but depending on how to present your business and brand, people could think you have been in business for years and wouldn't know if you were just starting out.

Recognizability- What brands do you recognize most without having their logos present? Is it your favorite restaurant? Your favorite store? If you walked into this particular store, you would see red polos with khaki pants, and red shopping carts. Target is known for their employees to be wearing red polos and khaki pants. As soon as you walk in, you see the red carts too. If your brand is consistent with its colors, fonts, etc., people will be able to recognize your brand without your logo.

Memorability- We live in a very visual society. We remember brands by their appearance. I know for me if I saw a well crafted video for a brand, I will remember it. Think of any well crafted commercials you've seen for brands and remember to this day. What stuck with you about it? I know for me, the first Gatorade commercial I ever saw was featuring Michael Jordan dunking a basketball. So immediately when I think of gatorade, I think of basketball and Michael Jordan. If your clients have a great experience working with you, they will remember when they are talking to others who might be in need of your services.

Trust- I know for me, I can trust a brand by how consistent they are throughout their business. If the company's website, logo, social media, and marketing materials remain consistent, I know that I could trust them to do the same for me if I were to be a client in need. By having a company that people trust, you will gain more sales, clients, and followers.

Share your experiences with branding and why you think it is important! 




5 Lessons I Learned As A Young Business Owner

In my first two years of business, I have learned many lessons. It has been an adventure to learn about business, how to market, protocols for how to do business, and learning from other entrepreneurs in the field. Of course there were many times at the beginning where I would want to give up and think that I can't do it. Honestly, that is part of the process. It's getting past the fear that you have when you start a business.

I'm sharing the 5 most valuable lessons I have learned and that have helped me to where I am today. 

You can't always get what you want....unless you work. We all know that song and there is some truth to it. You can't always get what you want.....unless you work for it. It takes a lot of hard work to get a business off the ground, make a profit, and keep going. It can be very hard to want to keep going when you find out all the stuff that you need to do to succeed. Don't let that scare you. Being an entrepreneur is one of the most rewarding times of my life and I know that it can be that way for you too. Your hard work will pay off. 

People may try to take advantage of your services at first. When you start a new business, your main focus is gaining a client. When you start out, your prices will start off at a certain point until you gain more credibility and business and then you can raise your prices. At the beginning, people may try to get you to lower the price because you may be a young entrepreneur that they think they can negotiate with. One of my biggest mistakes was lowering my prices to get the client. If you have a starting price and you know that you are worth it, don't back down! You are worth the price you set and if they want to pay you less then what you are worth, they may not be the client you want in the first place. Stick to your pricing. You will find clients that are worth your time and will pay you what you deserve. 

You will make mistakes....and that is a good thing. My motto is: 

"If you are not making mistakes, you are not trying hard enough."

Being an entrepreneur is a hard job and you will learn about what works and what does not. We learn from our mistakes and that makes us better entrepreneurs.

Don't be afraid to ask. This was hard for me at first. I didn't want to show weakness by asking for help, which made this one of my first mistakes. Asking for help gives you insight on how things will turn out and help prevent you from making mistakes. Asking helps you learn more from people who have experience in your industry, and that will benefit you in the long run. 

You won't see results happen overnight. This was another issue I had a problem grasping. I'm an optimist. So immediately when I come up with an idea, I expect to it to happen and show results right away. I learned the hard way at the beginning that I won't make money overnight. It takes time to build up a business, gain clients, create a process on how work is to be done, and overall make a profit from doing something you love. It may take time, but it will be worth it in the end when you can make money doing something that you love. 

Do what you love and you will never have to work a day in your life. I can finally vouch for this saying now. I'm extremely blessed by all that I have learned and now everyday I get to do what I love. 

What are lessons that you have learned from being an entrepreneur?