Logo Designer

Why Every Business Needs A Website

In society today, everyone needs a website. We are in that day in age where your business needs a good amount of technology to be seen or heard. Now I’m sure you already know this, but do you know why you need a website? You most likely already have a website, but are you using it for its full capabilities?

Here I will discuss the top reasons why one should have a website and how it will help your business get recognized by your target audience. 

Easier To Be Noticed

Our society is all about the internet these days. With that in mind, every business needs to be online.  According to Google, Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. That is a crazy amount of searches, but that is where our society has come to. Because of that, you need a website. Social Media has become a place for you to advertise your business, but a website helps you gives you more credibility. It gives your business a home online for people to be able to find you and see what you offer.

Display Your Products And Services

Are you answering the same questions over and over again about your business and the services or products that it provides? Do you feel like you forget about some of the services that you provide when talking to clients? A website is a perfect place for that. A website is the place for you to go into detail about what services or products that you offer. This also helps when you have a client referred to you and then can see everything that you offer in detail and help you make a sale!

Now I do believe that all businesses should have a website, but this doesn’t mean you should just throw up a bunch of stuff and call it good. It takes a lot of thought and time to figure out what you are wanting to communicate with your target audience through your website. You don’t need to have a ton of pages for all the pictures and content, you just need to have a crisp, clean, simple, and professional website that signifies what your brand is about.

Bond With Your Target Audience

One thing that is most important when having a website is connecting and bonding with your target audience. Even if you don’t have a blog, the content on your website is there to help you bond and tell your story with your audience. It’s a great place for you to have your contact information so that they can reach out to you. It also gives them links to your social media accounts so they follow along with you and stay updated with the projects that you are doing.

Expansion Of Your Brand

Your brand expands across your social media, to your website, and to your services or products. A website helps improve the online presence of your brand. It tells your potential clients about what your brand is all about. With having a website for you brand, it’s a place for your potential clients to come learn about what you offer, become followers, and then eventually become customers. It’s important that your website is a good representation of your brand and communicating with your potential clients the message you want them to receive. Your website should be a true representation about your brand by focusing on the right people to help build your brand.

Do you have other reasons why one should have a website? Is your website helping you convert potential clients into followers and customers? Share in the comments!

4 Reasons Why You Should Hire A Designer

As a business owner, I understand the need to want to do everything yourself. The more you do yourself for your business, the more you save. However, that may not always be the best course of action. Designing your brand can be a very time consuming project if you don’t have the design skills, or want to learn design. There are so many aspects to building a business and having a well-designed brand will help you take your business to the next level.

Hiring a designer is a huge decision. It is something that you are investing in and should be taken seriously. You may be getting to that point where you need a designer to help you create your brand and establish an online presence for your business. There are many reasons to hire a designer, but I’m going to touch base on the ones that I answer the most often.

Time- This is the most common reason I see with small business owners. Starting up a business requires a lot of your time, and I know that from experience. And I said it before, you want to try and do everything yourself so you can save money. Even though you may save money, you may not harness the skills it takes to build and create a brand. You can most certainly learn to design yourself. But is that the best use of your time? By hiring a designer, you take that pressure off you and save yourself time. A designer will already know how to design and help you create a consistent brand for your business within a better time frame.

Professionalism- By hiring a professional designer, your brand will look more professional. This is a huge part that some small business owners overlook. Your audience will be able to tell if your brand was not designed professionally, and that could turn them away. You want to make sure it looks professional so that you gain the respect your brand deserves. By having a professional designer design your brand, your audience will take your brand seriously.

Simplify- A good designer will be able to help simplify your thoughts. You may have a vision of what you want and your designer will be able to put it into action and implement it into your brand. You may only know what you like and don’t like. You may have some ideas in your head but can’t get them out on paper the way you want.  A professional designer will be able to help you figure out your thoughts, the styles you like, what you don’t like, and move your brand in the right direction that it should be going.

Consistency- Having a cohesive and consistent brand is what will make your business soar. A designer will be able to help with that by making sure your logo, website, and marketing materials are all align with the same consistency of your brand. Once you and your designer talk about your vision and mission, they will be able to take it and form one flawless design.

If you start to notice that you are spending way too much time on trying to design your website, create a logo, and design graphics for your website, it may be time to hire a designer. By hiring a designer, they can take that stress off you and help you take your business to the next level.

Have you discovered other reasons why you should hire a designer? Share your experience! 

Why Branding Is Important

Many people believe that branding a company is just in your logo. Branding does include your logo, but there is more to it than that. Branding is the image of your company. It defines your company to your clients. 

What are some of your favorite companies that you are loyal to by brand? For me, Apple is a brand that I know for exceptional products and service. Chick-Fil-A, I know for amazing chicken nuggets and chick-fil-a sauce. Bed Bath & Beyond, I know for all my kitchen essentials. Think about all the brands that you love and think about what they offer you to gain your loyalty to their brand. 

Through my years in branding, I have learned 4 components of Why Branding Is Important.

Professionalism- When I have conversations with people of why branding matters this was always the first answer to come up. You want your brand to give the image of professionalism. When people see professionalism in your brand, they will take you seriously and respect your brand. You could be new to the business, but depending on how to present your business and brand, people could think you have been in business for years and wouldn't know if you were just starting out.

Recognizability- What brands do you recognize most without having their logos present? Is it your favorite restaurant? Your favorite store? If you walked into this particular store, you would see red polos with khaki pants, and red shopping carts. Target is known for their employees to be wearing red polos and khaki pants. As soon as you walk in, you see the red carts too. If your brand is consistent with its colors, fonts, etc., people will be able to recognize your brand without your logo.

Memorability- We live in a very visual society. We remember brands by their appearance. I know for me if I saw a well crafted video for a brand, I will remember it. Think of any well crafted commercials you've seen for brands and remember to this day. What stuck with you about it? I know for me, the first Gatorade commercial I ever saw was featuring Michael Jordan dunking a basketball. So immediately when I think of gatorade, I think of basketball and Michael Jordan. If your clients have a great experience working with you, they will remember when they are talking to others who might be in need of your services.

Trust- I know for me, I can trust a brand by how consistent they are throughout their business. If the company's website, logo, social media, and marketing materials remain consistent, I know that I could trust them to do the same for me if I were to be a client in need. By having a company that people trust, you will gain more sales, clients, and followers.

Share your experiences with branding and why you think it is important!