Why Every Business Needs A Website

In society today, everyone needs a website. We are in that day in age where your business needs a good amount of technology to be seen or heard. Now I’m sure you already know this, but do you know why you need a website? You most likely already have a website, but are you using it for its full capabilities?

Here I will discuss the top reasons why one should have a website and how it will help your business get recognized by your target audience. 

Easier To Be Noticed

Our society is all about the internet these days. With that in mind, every business needs to be online.  According to Google, Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. That is a crazy amount of searches, but that is where our society has come to. Because of that, you need a website. Social Media has become a place for you to advertise your business, but a website helps you gives you more credibility. It gives your business a home online for people to be able to find you and see what you offer.

Display Your Products And Services

Are you answering the same questions over and over again about your business and the services or products that it provides? Do you feel like you forget about some of the services that you provide when talking to clients? A website is a perfect place for that. A website is the place for you to go into detail about what services or products that you offer. This also helps when you have a client referred to you and then can see everything that you offer in detail and help you make a sale!

Now I do believe that all businesses should have a website, but this doesn’t mean you should just throw up a bunch of stuff and call it good. It takes a lot of thought and time to figure out what you are wanting to communicate with your target audience through your website. You don’t need to have a ton of pages for all the pictures and content, you just need to have a crisp, clean, simple, and professional website that signifies what your brand is about.

Bond With Your Target Audience

One thing that is most important when having a website is connecting and bonding with your target audience. Even if you don’t have a blog, the content on your website is there to help you bond and tell your story with your audience. It’s a great place for you to have your contact information so that they can reach out to you. It also gives them links to your social media accounts so they follow along with you and stay updated with the projects that you are doing.

Expansion Of Your Brand

Your brand expands across your social media, to your website, and to your services or products. A website helps improve the online presence of your brand. It tells your potential clients about what your brand is all about. With having a website for you brand, it’s a place for your potential clients to come learn about what you offer, become followers, and then eventually become customers. It’s important that your website is a good representation of your brand and communicating with your potential clients the message you want them to receive. Your website should be a true representation about your brand by focusing on the right people to help build your brand.

Do you have other reasons why one should have a website? Is your website helping you convert potential clients into followers and customers? Share in the comments!

5 Reasons Why I Only Use Squarespace

Everybody has their own preference on which website platforms they like. Many enjoy using WordPress, Wix, Weebly, ProPhoto, and many others. As a frequent Squarespace user, I absolutely love it. There are some other articles that talk about Sqaurespace and I thought I would add my opinion to the mix to shed some more light on how a Squarespace site can benefit you and your business.

Always Nice to Look at- Any Squarespace website I have seen has always looked nice. Squarespace has a variety of wonderful templates that are all customizable to your need. The templates give a fresh, clean, and bright look to help your business look professional. If you are just starting out, whether you are a business or a blogger, Squarespace will give you that professional look at an affordable rate.

Easy To Use- This is a huge benefit of Squarespace. For people who may not have a lot of design experience, this is the platform for you to use. Squarespace makes it easy to add pages, publish blog posts, different widgets to customize, and drag-and-drop features to help you customize the website the way you want it to look. I use Squarespace with my clients for this reason. When they need to update their website, it will be easy to teach them how to use the website and how to keep it updated. 

Affordable- Buying a website is expensive, especially if you are just starting out. Squarespace makes having a website affordable with starting at $12.99 a month. With it, comes 20+ pages, 2 contributors, fully integrated e-commerce, 24/7 customer support, and more. For a list and other plans with Squarespace, click here and learn more.

Great Customer Support- I know we all hope we never have to call customer service for anything. However, there have been a couple times when I first starting using Squarespace where I had to contact customer support to figure out problems. They answered every one of my questions, helped me through the process, and was just all-around friendly to talk to. I was on the phone for an extra 10 minutes because the customer support rep wanted to know about my business. Definitely a surprise and made me enjoy the experience I had with them.

Mobile-Friendly- This is a huge part of websites today. Having a mobile-friendly website is very crucial for your site as people today spend about 75% of their time on their phones. Having a mobile-friendly website gives your website that more professional look and easy to read. Other website platforms make you pay extra to have your website mobile-optimized. All Squarespace sites are mobile-optimized for phones and tablets. 

Are you still wanting to learn more about how to use Squarespace? Stay tuned for the launch of a FREE Ebook about how to use Squarespace for your business. If you have any questions or topics you would like see discussed in the EBook, leave a comment!